There are a few factors that separate blah from beautiful writing.
If your expertise in your subject area is deep, wide, nuanced, and comprehensive, it will reflect in your writing and you will earn your readers’ trust.
If you can write openly, personally, and from your heart on your subject (regardless of the subject matter), you will capture your readers’ interest and probably their loyalty, too.
Clean, clear, and concise text with impeccable grammar is the hallmark of great writing that lasts the test of time – and readers love it, talk about it, share it, and celebrate it!
If you keep these essential factors in mind as you hone your writing craftsmanship, your skills will grow and your readers will applaud.