Writing Well: From Blah to Beautiful

There are a few factors that separate blah from beautiful writing.

Erudition

If your expertise in your subject area is deep, wide, nuanced, and comprehensive, it will reflect in your writing and you will earn your readers’ trust.

Author authenticity

If you can write openly, personally, and from your heart on your subject (regardless of the subject matter), you will capture your readers’ interest and probably their loyalty, too.

Laser-like language

Clean, clear, and concise text with impeccable grammar is the hallmark of great writing that lasts the test of time – and readers love it, talk about it, share it, and celebrate it!

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